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ERIC Number: EJ845645
Record Type: Journal
Publication Date: 2003
Pages: 19
Abstractor: As Provided
Reference Count: 45
ISSN: ISSN-0884-1241
Planning and Implementing Institutional Image and Promoting Academic Programs in Higher Education
Cetin, Rubeena
Journal of Marketing for Higher Education, v13 n1-2 p57-75 2003
Universities face a multitude of issues and challenges in the current era of higher educational endeavors. Universities are being urged to provide high quality education, exist as a well-reputed university, achieve enrollment success, improve competitive positioning, provide contemporary and well-designed academic programs, and maintain financial strength. Further, strategic planning and media management for providing earnest information to internal markets, stakeholders, supplier markets, prospective markets, national and international platforms, and to the community at large have to be accurately designed and implemented. (Contains 5 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Turkey