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ERIC Number: EJ845635
Record Type: Journal
Publication Date: 2002
Pages: 13
Abstractor: As Provided
Reference Count: 26
ISSN: ISSN-0884-1241
Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment
Smith, Kirk
Journal of Marketing for Higher Education, v12 n2 p35-47 2002
Recently, many urban public universities have seen a drastic increase in competition. This project integrates Schumpeter's economic theories from 70 years ago with current strategic management theory in order to provide a framework for strategic response to that competition. This article explores all possible combinations of the high-low quality and high-low price dichotomy under the model that the urban college student behaves more like a business than like a consumer. (Contains 1 figure.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A