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ERIC Number: EJ844862
Record Type: Journal
Publication Date: 2005
Pages: 27
Abstractor: As Provided
Reference Count: 74
ISSN: ISSN-0897-5930
The Role of Individualism/Collectivism in Critical Classroom Encounters: A Four Country Study
Frankel, Robert; Swanson, Scott R.; Sagan, Mariusz
Journal of Teaching in International Business, v17 n1-2 p33-59 2005
Internationalization raises the issue of whether, and to what extent, the inherent culture of a country may have particular influence on the nature of service interactions, and on education (i.e., student-professor interactions) specifically. Thus the service encounter in the classroom becomes a subject of increasing importance and interest with respect to satisfactory and unsatisfactory outcomes, and also with respect to related behavioral outcomes such as word-of-mouth and repatronage. This paper investigates these issues in classrooms of higher education by utilizing the Individualism-Collectivism dimension of culture in four different samples: China, New Zealand, Poland, and the United States. Differences are identified with respect to the types of critical incidents reported, nature of the outcome, and behavioral responses to those encounters. (Contains 6 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; New Zealand; Poland; United States