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ERIC Number: EJ844853
Record Type: Journal
Publication Date: 2004
Pages: 34
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-0897-5930
An Identification and Analysis of the Various Types and Forms of Sino-Foreign Higher Educational Alliances Based on Their Funding and Associated Activities
Willis, Mike
Journal of Teaching in International Business, v16 n1 p67-100 2004
In recent years the issue of how to fund an educational alliance, particularly at the tertiary level, has emerged as a complex and important issue. Previous research by Willis (2003) identified a range of funding sources available to Chinese and foreign universities to assist them to fund their various projects and activities in China, but did not discuss the issue in much more detail. The present paper takes the discussion further by identifying a range of "funding categories" into which alliances could be placed, depending on the nature and form of their funding approaches and strategies. For example, some alliances tended to opt for prestige, high cost and world class alliances. These were often expensive to manage and operate (and hence charged hefty fees) but sought to offer superb educational programs for their various student markets. Other alliance decision makers opted for a more pragmatic form of alliance, costed out at a more flexible and generally lower rate. A third group of alliance decision makers offered their programs and course at a cheap rate, usually by delivering basic, unadorned programs and courses, often using distance education modes of delivery. Some alliances adopted a very simple model: they simply charged the Chinese education market the same rate of fees and costs as in their home market, usually to disastrous affect--because they were simply too expensive for most markets in China. Others opted for volume based alliance tactics (seeking to attract large numbers of students to help cover their alliance costs), whereas another group felt that a more narrow and niche-like approach was preferable. The overall and seemingly most success trend was towards what can be categorized as "variable funding" alliances, where individual activities and programs were costed out (and priced) on the basis of a range of China based market factors. This more complex approach is a significant move away from more simplistic approaches which were, however, still much in evidence. The value of this paper is that it describes a range of categories and identifies some of the more successful and viable approaches, based on the views of respondents. It is hoped that the findings of the study add to what is a complex but important area of alliance activity. (Contains 2 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China