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ERIC Number: EJ844845
Record Type: Journal
Publication Date: 2003
Pages: 24
Abstractor: As Provided
Reference Count: 37
ISBN: N/A
ISSN: ISSN-0897-5930
Developing an Undergraduate International Business Program: Context, Rationale, Process and Focus
Bell, Jim; Gray, Brendan; McNaughton, Rod
Journal of Teaching in International Business, v15 n1 p61-84 2003
This paper discusses the recent development of a new undergraduate international business program at the University of Otago in New Zealand. Firstly, it describes the context of the initiative in terms of the New Zealand business environment, the university sector in New Zealand and recent global trends in international business education. Thereafter it outlines the four-stage design process adopted, the influence of internal and external considerations on program design, proposed mechanisms for evaluating and monitoring the new offering and, opportunities for future developments. Finally, it proposes a conceptual program design framework that provides guidelines for other academic institutions considering similar developments, or for tertiary institutions considering the redesign of extant international business offerings. (Contains 3 figures and 2 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Zealand