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ERIC Number: EJ844744
Record Type: Journal
Publication Date: 2005
Pages: 19
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1682-3451
Civic Mission and Social Responsibility: New Challenges for the Practice of Public Relations in Higher Education
Kantanen, Helena
Higher Education Management and Policy, v17 n1 p117-135 2005
What is the civic mission of the research university in a modern society? How does it challenge the Public Relations professionals of universities? The Finnish Higher Education Evaluation Council, a specialist organ of the Ministry of Education, has conducted several university evaluations with special emphasis on the regional role of Finnish universities. In February 2004, the Finnish university legislation was changed to include the civic mission as the third basic function of the universities, parallel to research and teaching. This change can be seen as both a challenge and a recognition of the PR professionals of Finnish universities. This article intends to clarify the concept of the civic mission, and to find eventual connections to and similarities with the concept of corporate social responsibility.
OECD Publishing. 2, rue Andre Pascal, F-75775 Paris Cedex 16, France. Tel: +33-145-24-8200; Fax: +33-145-24-9930; Web site: http://www.sourceoecd.org/16823451
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Finland