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ERIC Number: EJ843236
Record Type: Journal
Publication Date: 2005
Pages: 18
Abstractor: As Provided
Reference Count: 45
ISSN: ISSN-0897-5930
Teaching International Business Concepts through the Exchange of Cultural Metaphors
Paulson, Steven K.
Journal of Teaching in International Business, v16 n4 p81-98 2005
The objectives of this paper are (1) to review the concept of cultural metaphors, (2) to propose a specific application of cultural metaphors in the teaching of international business concepts and (3) to report two situations in which this application was used. The paper concludes with recommendations for further development of this teaching methodology. The applications involved the exchange of metaphors between students at a French university and students at a university in the United States, in 2001 and 2004, which they had developed to describe their respective cultures. The courses were in the field of international business management. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: France; United States