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ERIC Number: EJ842670
Record Type: Journal
Publication Date: 2007-Mar
Pages: 3
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1553-7544
Think "360"
Ramaswami, Rama
Campus Technology, v20 n7 p22, 24, 26 Mar 2007
No longer do universities have to decide between off-the-shelf and custom programs, or between standalone constituent relationship management (CRM) applications and ERP-integrated solutions. Instead, today's mantra is "360"--an up-close, 360-degree view of student interactions. Whether the processes and technologies employed to achieve this are called constituent interaction management, e-mail management, content management, or any combination thereof, administrators are looking for systems that enable them to monitor individual interactions throughout a student's lifecycle with the institution. And the solutions universities choose rarely are traditional CRM programs that work alone or within an enterprise application; increasingly, colleges and universities are turning to third-party vendors to find more nimble programs that are highly targeted to the needs of a specific institution, department, or even course offering. The author discusses how some higher education institutions are bypassing traditional offerings in favor of targeted solutions that provide an up-close, all-encompassing view of student interactions.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Alabama; Kansas