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ERIC Number: EJ839692
Record Type: Journal
Publication Date: 2005-Oct
Pages: 15
Abstractor: As Provided
Reference Count: 33
ISSN: ISSN-0884-1241
At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home
Roszkowski, Michael J.; Reilly, Paul J.
Journal of Marketing for Higher Education, v15 n1 p81-95 2005
Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5 samples), a clear preference for home proximity was evident. However, when real-life choices were studied (last 5 samples), the evidence for a preference for proximity to home was much weaker, perhaps because the research was conducted in a metropolitan region with numerous college choices, so that the perceived proximity to home and work were identical in most instances. (Contains 6 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A