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ERIC Number: EJ837905
Record Type: Journal
Publication Date: 2008-Jun
Pages: 25
Abstractor: As Provided
Reference Count: 52
ISSN: ISSN-0897-5930
The Rise of the Big Emerging Markets of Brazil, Russia, India, and China: Implications for International Business Teaching in the Next Decade
Scott-Kennel, Joanna; Salmi, Asta
Journal of Teaching in International Business, v19 n2 p142-166 Jun 2008
The rise of Brazil, Russia, India, and China will shape global resource use, the location of market demand and international institutions and interdependencies in the decade to come. In this paper we argue that an understanding of the historical and institutional context of the BRICs, and the potential shift towards a multi-polar world is important for developing curricula and content in international business courses in the future. Implications for international business theory and teaching are discussed. (Contains 4 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil; China; India; Russia