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ERIC Number: EJ837814
Record Type: Journal
Publication Date: 2008
Pages: 17
Abstractor: As Provided
Reference Count: 30
ISSN: ISSN-0010-8146
The Consumer Society: Is There a Place for Traditional Adult Education?
Jarvis, Peter
Convergence, v41 n1 p11-27 2008
This paper assumes that contemporary Western society is a consumer society and argues that the need of global capitalism to sell its commodities in the market place is the fundamental force behind consumerism. A model of globalisation is discussed. In it, we see how the control of information technology means that producers have the power to educate, even indoctrinate, the general public about the need to continue purchasing commodities. The forces of global capitalism have infiltrated universities and have incorporated a great deal of adult education, so that it is necessary for traditional adult education to find a new way of counteracting the forces of consumerism. (Contains 2 figures and 2 notes.)
National Institute of Adult Continuing Education. Renaissance House, 20 Princess Road West, Leicester, LE1 6TP, UK. Tel: +44-1162-044200; Fax: +44-1162-044262; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A