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ERIC Number: EJ837428
Record Type: Journal
Publication Date: 2008-Dec
Pages: 16
Abstractor: As Provided
Reference Count: 45
ISSN: ISSN-1740-2743
The Imaginary of Commodified Education: Open Days at Slovenian Grammar Schools
Trnavcevic, Anita
Journal for Critical Education Policy Studies, v6 n2 p157-172 Dec 2008
The purpose of this paper is to discuss the open day at grammar schools in Slovenia (a post-socialist country) from two perspectives, namely from that of marketisation and commodification of education and from the point of view of marketing education. Slovenia, as have many countries around the world, undertook the restructuring of public schools in line with marketisation and privatisation. In two grammar schools an observation of the open day was carried out, documents were analysed, i.e. mainly school publications and other printed materials, the principal's speech was recorded at one school, an interview with one principal conducted and unstructured interviews with parents and students--promoters of their school carried out. The findings were discussed within Baudrillard's framework of simulacra and critically reflected through marketing perspective. (Contains 7 endnotes.)
The Institute for Education Policy Studies. University of Northampton, School of Education, Boughton Green Road, Northampton NN2 7AL United Kingdom. Tel: +44-1273-270943; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Slovenia