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ERIC Number: EJ836536
Record Type: Journal
Publication Date: 2009-May
Pages: 22
Abstractor: As Provided
Reference Count: 55
ISBN: N/A
ISSN: ISSN-0278-7393
Sandwich Priming: A Method for Overcoming the Limitations of Masked Priming by Reducing Lexical Competitor Effects
Lupker, Stephen J.; Davis, Colin J.
Journal of Experimental Psychology: Learning, Memory, and Cognition, v35 n3 p618-639 May 2009
An orthographically similar masked nonword prime facilitates responding in a lexical decision task (Forster & Davis, 1984). Recently, this masked priming paradigm has been used to evaluate models of orthographic coding--models that attempt to quantify prime-target similarity. One general finding is that priming effects often do not occur when prime-target similarity is moderate, a result that the authors interpret as being due to uncontrolled effects of lexical inhibition. In the present research, a new version of the masked priming paradigm, sandwich priming, was introduced in an effort to minimize the impact of lexical inhibition. Masked sandwich priming involves briefly presenting the target itself prior to the presentation of each prime. Results indicate that the new paradigm was successful. The predicted priming effects were observed for Guerrera and Forster's (2008) T-All primes (e.g., "avacitno"-VACATION) and for primes differing from their targets at 3 letter positions (e.g., "coshure"-CAPTURE)--effects that are not found with the conventional masked priming paradigm. In addition to demonstrating the usefulness of the sandwich priming technique, these results also support the assumption that inhibitory processes play an important role in lexical processing. (Contains 4 figures, 1 table and 3 footnotes.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail: order@apa.org; Web site: http://www.apa.org/publications
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (London); United Kingdom (London)