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ERIC Number: EJ836436
Record Type: Journal
Publication Date: 2008-Apr
Pages: 20
Abstractor: As Provided
ISSN: ISSN-0884-1241
De-Mystifying the "U.S. News" Rankings: How to Understand What Matters, What Doesn't and What You Can Actually Do about It
Brennan, Joe; Brodnick, Robert; Pinckley, Diana
Journal of Marketing for Higher Education, v17 n2 p169-188 Apr 2008
College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior leaders and position their institutions more effectively with key constituencies. (Contains 4 tables and 2 figures.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A