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ERIC Number: EJ835522
Record Type: Journal
Publication Date: 2006
Pages: 20
Abstractor: As Provided
Reference Count: 46
Strategic Relationship Management in School Public Relations
O'Hair, Mary John; O'Hair, H. Dan; Lee, Renee; Averso, Randy
Journal of School Public Relations, v27 n2 p161-180 Spr 2006
Research supports the need for schools to operate as professional learning communities fueled by a supportive accurate understanding of collaborative relationships among school stakeholders. These relationships are necessary to build trust and foster discourse focused on improved teaching and learning practices and increased student achievement. This article posits the strategic relationship management process as a theoretical framework for the development, nurturing, and sustaining of meaningful relationships in learning organizations. Strategic relationship management process encompasses the development of a relationship portfolio strategy, partnering engagement process, and evidence-based ongoing assessments to quantify program outcomes and, ultimately, accelerate and sustain school organizational change toward learning communities. (Contains 2 tables, 2 figures, and 2 notes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A