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ERIC Number: EJ833473
Record Type: Journal
Publication Date: 2009-Mar
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1553-7544
Your 21st Century Toolkit
Villano, Matt
Campus Technology, v22 n7 p23-24,26-27 Mar 2009
In this article, the author discusses how several institutions are turning to popular technologies to streamline and facilitate fundraising efforts. These popular solutions include social networking websites and other Web 2.0 tools, e-mail marketing products, and a new look at enterprise-level solutions. At Monmouth College, web professionals created an animated fundraising slideshow that featured nostalgic campus photos and a soundtrack of the college choir singing the college song. Then an e-mail went out to 5,000 alumni with a link to the work. The response was overwhelming. On the first day alone, the e-mail generated 2,100 click-through views to the video and 120 donations of varying amounts.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A