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ERIC Number: EJ832803
Record Type: Journal
Publication Date: 2009-Mar
Pages: 13
Abstractor: As Provided
ISSN: ISSN-0952-3987
Quantifying Media Literacy: Development, Reliability, and Validity of a New Measure
Arke, Edward T.; Primack, Brian A.
Educational Media International, v46 n1 p53-65 Mar 2009
Media literacy has the potential to alter outcomes in various fields, including education, communication, and public health. However, measurement of media literacy remains a critical challenge in advancing this field of inquiry. In this manuscript, we describe the development and testing of a pilot measure of media literacy. Items were formed based on a composite conceptual model and administered to college communications students (n = 34). Each of three media literacy subscales had good internal consistency reliability (alpha[subscript 1] = 0.74, alpha[subscript 2] = 0.79, alpha[subscript 3] = 0.75). Principal components analysis revealed a five-factor structure that corresponded closely with the underlying conceptual model. As was expected, the media literacy scale was significantly correlated with a composite critical thinking measure (r = 0.32, P = 0.03). This scale may be valuable for the measurement of media literacy and the assessment of media literacy interventions. (Contains 1 figure and 5 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A