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ERIC Number: EJ832396
Record Type: Journal
Publication Date: 2009
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0276-928X
Tarnished Brand Could Use Polish: A More Vocal Advocacy on Several Fronts Can Restore Professional Learning's Image
Mizell, Hayes
Journal of Staff Development, v30 n2 p12-15 Spr 2009
Staff development's brand is tarnished. Many of its consumers are not satisfied. Some are angry. Others are resigned to accepting professional development as it is because they lack the will or power or knowledge to change it. Educators respond in these ways because their staff development experiences are often shallow and do little to help them respond more effectively to students' learning challenges. While teachers and administrators are reluctant to complain to their superiors about the quality and utility of professional development, they are vocal in sharing their experiences with colleagues and friends. In this article, the author contends that educators at all levels have a responsibility to speak up about the value of professional development.
National Staff Development Council. 504 South Locust Street, Oxford, OH 45056. Tel: 513-523-6029; Fax: 513-523-0638; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A