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ERIC Number: EJ831764
Record Type: Journal
Publication Date: 2009
Pages: 11
Abstractor: As Provided
Reference Count: 36
ISSN: ISSN-0273-4753
Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions
Schlee, Regina Pefanis; Curren, Mary T.; Harich, Katrin R.
Journal of Marketing Education, v31 n1 p5-15 2009
This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use business skills to solve social problems, the specific marketing skills required differ from those covered in most marketing curricula. This article recommends some changes in emphasis and/or scope to specific areas in the marketing curriculum and includes an outline of the proposed marketing curriculum for social enterprise programs. (Contains 3 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A