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ERIC Number: EJ830647
Record Type: Journal
Publication Date: 2009-Jan-30
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0009-5982
University Presses Adopt a Variety of Strategies to Survive the Economic Downturn
Howard, Jennifer
Chronicle of Higher Education, v55 n21 pA6 Jan 2009
Low sales, high numbers of books returned, operating subsidies threatened by state and university budget cuts: as the economy slumps, those are just some of the problems that confront academic publishers. Overall sales for July 1 through December 31 were down nearly 10 percent compared with the same period in 2007, according to a recent survey by the Association of American University Presses. And Utah State University Press just learned that it might get the ax from its parent institution if the Legislature enacts proposed budget cuts. Talk to individual press directors and sales managers, however, and it becomes clear that the crisis does not look and feel the same for everyone. Some presses have felt a hard pinch. Several directors use euphemisms like "disappointing" to describe sales figures that are worse than they will acknowledge in public. But others are having decent, even good years, as tightly focused or broadly appealing lists keep them in the black. The best news for authors: So far no press has announced plans to cut back on the number of books it publishes.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A