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ERIC Number: EJ829809
Record Type: Journal
Publication Date: 2009-Jan-23
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0009-5982
Fund-Raising Worries? These 2 Consultants Provide a Road Map for Bumpy Times
Masterson, Kathryn
Chronicle of Higher Education, v55 n20 pA20 Jan 2009
Even in good times, philanthropy's road warriors spend much of their time traveling to clients' campuses to help plan megacampaigns or improve giving programs. But now, as the stock market stumbles and the country's financial system gets an extreme makeover, demand for their presence has gone up, as college administrators and trustees look for advice on how to stay one step ahead of the shifting landscape. In this article, two fund-raising experts provide suggestions for bumpy times by emphasizing getting current data quickly, shifting portfolios to look for the most-promising immediate prospects, and returning to supporters to request additional donations.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A