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ERIC Number: EJ829550
Record Type: Journal
Publication Date: 2008
Pages: 8
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-0010-0889
The Influence of Affordability in Strategic Enrollment Management
Pugh, Susan L.; Thompson, Roger J.
College and University, v84 n2 p40-47 Fall 2008
In state houses around the country, one of the common higher education themes is affordability. As tuition costs have increased at rates exceeding that of inflation, students and families have pressed their legislative representatives to examine these increases. Affordability is a term used by various constituent groups, and its definition varies widely according to the context in which the term is applied. In the broadest sense, affordability is the perception that a product is worth its price. That perception can translate into one student's willingness to pay and another student's ability to pay. A scholarship may offer sufficient incentive to a "no-need" student who now sees greater "worth" in attending a particular school that has already met his academic and personal expectations. A grant may remove the last remaining financial barrier for an academically qualified yet "high-need" student who has never dreamed that he might be able to fulfill his aspirations for a better life. One key to the affordability quotient is the numbers of "crossover" students who enroll (i.e., those who are scholarship eligible and who also have significant need), thus qualifying for scholarships as well as grants. The purpose of this paper is to describe the strategy we used to reach our enrollment goals of increasing access of high-need Hoosiers to Indiana's flagship campus and enhancing the diversity of our freshman resident students. (Contains 5 figures.)
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indiana