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ERIC Number: EJ826985
Record Type: Journal
Publication Date: 2009-Jan
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0036-6439
LaFee, Scott
School Administrator, v66 n1 p10-15 Jan 2009
Citizens now expect access to information, particularly from public institutions like local school districts. They demand input and accountability. Cultural and technological changes, such as the Internet, make it possible for districts to comply. Yet transparency--the easily seen and understood actions of a school district and the thinking behind them--often remains more of an ideal than a reality. Last summer, the National School Public Relations Association (NSPRA) handed out its Gold Medallion awards honoring education public relations programs that combined insightful assessment, superb planning, creative communication, careful evaluation, and transparency. This article takes a look at the stories of these four recipients. These school systems that exhibited exemplary openness to the public are: (1) Charlotte-Mecklenburg Schools in Charlotte, North Carolina; (2) North Clackamas Schools in Milwaukie, Oregon; (3) Orono Public Schools in Long Lake, Minnesota; and (4) Bloomington Public Schools in Bloomington, Minnesota. Four pieces of counsel on how schools may practice transparency are also presented.
American Association of School Administrators. 801 North Quincy Street Suite 700, Arlington, VA 22203-1730. Tel: 703-528-0700; Fax: 703-841-1543; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Minnesota; North Carolina; Oregon