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ERIC Number: EJ826916
Record Type: Journal
Publication Date: 2007
Pages: 3
Abstractor: ERIC
Reference Count: 16
ISSN: ISSN-1094-9046
The Heart of the Game
Abilock, Debbie
Knowledge Quest, v36 n1 p8-10 Sep-Oct 2007
A brand is an idea in the minds of one's constituents that is created by what one says or does. The American Association of School Librarians (AASL) describes itself as a professional membership organization, serving the needs of 10,000 school library media specialists in the United States, Canada, and around the world. In this article, the author questions whether AASL knows that its brand represents the approximately 66,000 full- and part-time certified library media specialists from the more than 95,000 schools in the United States. She contends that librarians now have a rare opportunity to build an inclusive participatory culture. They need to nourish a participatory culture and sustained innovation in order to advance the authority and credibility of their entire profession.
American Association of School Librarians. Available from: American Library Association. 50 East Huron Street, Chicago, IL 60611. Tel: 1-800-545-2433; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A