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ERIC Number: EJ826796
Record Type: Journal
Publication Date: 2009
Pages: 6
Abstractor: ERIC
Reference Count: 5
ISSN: ISSN-1080-5699
An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace
Agarwal, Shailja; Mital, Monika
Business Communication Quarterly, v72 n1 p105-110 2009
Social networking Web sites (SNWs) are online tools that have transformed the virtual encounters of the past that were technical and impersonal to today's virtual socialization that is truly nontechnical, social, and interpersonal. This article presents an exploratory study of Indian University students' use of SNWs. The results indicated that students use SNWs not only for leisure and personal socialization but also as a platform for more meaningful and serious deliberations. It was also found that there was a significant difference in the respondents' usage of SNWs do widening of perspective, when the usage of the Internet was low as compared to high Internet usafe by the respondents. Specific implications of this study for workplace and future research are discussed. (Contains 3 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India