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ERIC Number: EJ826543
Record Type: Journal
Publication Date: 2009-Mar
Pages: 12
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1568-4555
Outsourcing, Globalizing Economics, and Shifting Language Policies: Issues in Managing Indian Call Centres
Morgan, Brian; Ramanathan, Vaidehi
Language Policy, v8 n1 p69-80 Mar 2009
This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the paper explores ways in which Indian culture and businesses get cast into "manageable" items for sale. The paper concludes with a discussion of the implications of the outsourcing phenomenon on language-in-education policies in India, particularly in respect to class and caste differentiation articulated with access to privileged varieties of English through schooling.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India