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ERIC Number: EJ825800
Record Type: Journal
Publication Date: 2008-Mar
Pages: 2
Abstractor: As Provided
Reference Count: 12
ISSN: ISSN-0021-9584
Covert Approaches to Countering Adult Chemophobia
Billington, Susan; Smith, Robert B.; Karousos, Nikolaos G.; Cowham, Emma; Davis, James
Journal of Chemical Education, v85 n3 p379-380 Mar 2008
There is a growing need for more proactive outreach by universities to the wider public to counter the negative publicity surrounding chemistry. At present, most programs aimed at widening participation focus on the potential recruitment of juniors rather than seeking an inclusive approach. The direct participation of adults within university sponsored public events is significantly underrepresented. As such, a pilot study aimed at developing a strategy through which this elusive audience can be engaged was implemented and the results have been critically evaluated. A generic program is detailed that should allow easy transfer and adoption between institutions irrespective of size and community profile.
Division of Chemical Education of the American Chemical Society. Subscription Department, P.O. Box 1267, Bellmawr, NJ 08099-1267. Tel: 800-691-9846; Tel: 856-931-5825; Fax: 856-931-4115; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A