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ERIC Number: EJ824061
Record Type: Journal
Publication Date: 2004-Aug
Pages: 15
Abstractor: As Provided
Reference Count: 64
ISSN: ISSN-1470-8477
Spreading the Management Gospel--In English
Tietze, Susanne
Language and Intercultural Communication, v4 n3 p175-189 Aug 2004
English has become the "lingua franca" of international business and management and is the preferred means of communication in intercultural and international encounters. In this paper it is shown that both the spread of the English language and the increasing dominance of a management discourse are based on a series of tacit assumptions and imbued with specific ideologies. When occurring together, they create a hegemonic field of forces which encourages the emergence of identities in line with neoliberal market economies. In order to "break open" such tacit assumptions and ideologies, it is suggested that a critical management pedagogy needs to take a linguistic turn in order to instil in students a sense of agency, initiative and possibility as well as a sense of structure, context and constraint. (Contains 2 notes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A