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ERIC Number: EJ823540
Record Type: Journal
Publication Date: 2003
Pages: 9
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1087-3244
Conducting Cognitive Interviews to Understand Question-Response Limitations
Miller, Kristen
American Journal of Health Behavior, v27 suppl 3 pS264-S272 2003
Objectives: To illustrate how cognitive interviewing techniques can be used to identify question-response problems for poorer and less educated survey respondents and to describe how qualitative analyses of interviews can improve survey questionnaires. Methods: A cognitive interviewing project testing a general health questionnaire was administered in southern rural Mississippi. Results: Three themes of response difficulty were identified: 1) responding within a survey interaction, 2) making mathematical calculations, and 3) responding within another system of knowledge. Conclusion: Understanding how sociocultural factors impact the response process is vital for survey research.
PNG Publications. P.O. Box 4593, Star City, WV 26504-4593. Tel: 304-293-6988; Fax: 304-594-0570; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Mississippi