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ERIC Number: EJ823524
Record Type: Journal
Publication Date: 2003
Pages: 10
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1087-3244
Studying the News on Public Health: How Content Analysis Supports Media Advocacy
Dorfman, Lori
American Journal of Health Behavior, v27 suppl 3 pS217-S226 2003
Objective: To describe how content analysis of the news assists media advocates. Methods: A description of how findings from the Berkeley Media Studies Group's research on how 2 public health issues have been portrayed in the news has informed media advocacy. Results: For media advocates, the research suggests they make themselves available to reporters, prepare spokespeople representing key stakeholders, and make data available. For reporters, the research suggests they expand sources beyond the "usual suspects," provide context in regular reporting, increase enterprise and investigative reporting, and ask better questions based on epidemiology and risk factors. Conclusion: Content analysis can help media advocates pinpoint areas for creating news to advance policy.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A