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ERIC Number: EJ822800
Record Type: Journal
Publication Date: 2008
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1068-1027
A Winning Play: Healthy College Sports Require Spending Balanced with Campus Values
Brand, Myles
Trusteeship, v16 n2 p30-35 Mar-Apr 2008
For a trustee on the governing board of one of the more than 1,000 colleges and universities that are members of the National Collegiate Athletic Association (NCAA), intercollegiate athletics often sparks unparalleled excitement and energy. College sports create a sense of community few other campus activities can match. Indeed, sustaining campus community is one of the key roles that intercollegiate athletics has come to play within higher education. It is not the only role. College sports' most important role is adding educational value to the campus experience of student-athletes. Intercollegiate athletics also helps the university reach beyond the campus to the world at large, and these activities have contributed to a realization of social justice in a number of ways. The future success of intercollegiate athletics as an integral component of higher education depends in large part on policy guidance by governing boards and their support of presidential leadership. Thus, the concept of balance is fundamental to the responsibility governing boards must assume in the healthy development of policy regarding intercollegiate athletics. As the "AGB Statement of Board Responsibilities for Intercollegiate Athletics" (www.agb.org/athletics) notes, boards must work to understand the complexities of financing for athletics, including revenue flows from television contracts, in-venue advertising, booster clubs, affiliated foundations, corporate sponsorships, and athletics conferences. In this article, the author emphasizes the significant role of governing boards in helping to invest the administration of intercollegiate athletics with principles and values that are true to the missions of their colleges and universities.
Association of Governing Boards of Universities and Colleges. 1 Dupont Circle Suite 400, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A