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ERIC Number: EJ822771
Record Type: Journal
Publication Date: 2008
Pages: 8
Abstractor: ERIC
Reference Count: 16
ISSN: ISSN-0024-1822
Global Branding and the Celebrity University
Rothblatt, Sheldon
Liberal Education, v94 n4 p26-33 Fall 2008
In this article, the author is concerned about the potential for increased stratification. As he considers the recent phenomenon of "branding," whereby efforts to enhance reputation and prestige culminate in the creation of the "celebrity university," the author notes the irony that even as the branded institutions declare their commitment to affirmative action or (in France) "positive discrimination," the elite or merit selection necessary for international recognition invariably works against such policies. It is no secret that the most competitive students, exceptions apart, are drawn from the more comfortable families in any society. (Contains 1 note.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: France