NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ822467
Record Type: Journal
Publication Date: 2008-Aug
Pages: 16
Abstractor: As Provided
Reference Count: 44
ISSN: ISSN-1470-8477
Moving towards "Us-Others" Reciprocity: Implications of Glocalisation for Language Learning and Intercultural Communication
East, Martin
Language and Intercultural Communication, v8 n3 p156-171 Aug 2008
Learning new languages potentially gives people vital skills to build more successful relationships, and understanding the social influences at work today may help us to know which type of language education is most beneficial. This article explores three social influences--globalisation, localisation and glocalisation--from the perspective of their effect on language use. It is suggested that glocalisation provides the most useful term to describe the reality of social interaction at the start of the 21st century and that language education should be shaped by the impact of this social influence on language use. (Contains 4 notes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A