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ERIC Number: EJ822335
Record Type: Journal
Publication Date: 2003
Pages: 15
Abstractor: As Provided
Reference Count: 7
ISSN: ISSN-1068-610X
Putting Community College Enrollment Trends in Perspective by the Use of Census Data and Market Measurement Techniques
Boughan, Karl; Robinson, Ophelia
Journal of Applied Research in the Community College, v11 n1 p33-47 Fall 2003
Over the decade of the 1990s, the student body of Prince George's Community College underwent dramatic shifts in its demographic makeup, as did the school's service area. This paper illustrates the importance, especially in these circumstances, of systematically comparing college enrollment trends with the demographic vectors of the surrounding community in order to assess true penetration rates for racial, age and other crucial educational marketing segments. It also shows how creative use of readily available U.S. Census data enables enrollment managers and college facilities planners to locate underserved areas of a service area and to identify the best sites for new extension centers. (Contains 2 figures and 8 tables.)
New Forums Press, Inc. P.O. Box 876, Stillwater, OK 74076. Tel: 405-372-6158; Fax: 405-377-2237; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Maryland