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ERIC Number: EJ822331
Record Type: Journal
Publication Date: 2003
Pages: 11
Abstractor: As Provided
Reference Count: 32
ISSN: ISSN-1068-610X
The Effects of Different Delivery Modes in Survey Administration
Goho, James
Journal of Applied Research in the Community College, v10 n2 p137-147 Spr 2003
A perennial problem for survey research is achieving adequate response rates. One method for improving rates is to offer multiple modes for response. An associated issue is the effect of differing modes. This research examined both matters using a survey of community college graduates. Fielding consisted of two phases. Phase One offered three modes (mail, web-based, and touch-tone-data entry) for response, while Phase Two consisted of telephone interview of non-respondents to Phase One. Response rates, measures of data quality, demographic variables and attitude variables are compared across modes. The results reported here support the value of mixed mode surveys, at least in sequence, for improving response rates. Simultaneous mixed modes did not increase response rates, as offering an opportunity to respond by different modes did not have a positive effect on rates. (Contains 6 tables.)
New Forums Press, Inc. P.O. Box 876, Stillwater, OK 74076. Tel: 405-372-6158; Fax: 405-377-2237; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A