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ERIC Number: EJ822020
Record Type: Journal
Publication Date: 2009
Pages: 9
Abstractor: As Provided
Reference Count: 20
ISBN: N/A
ISSN: ISSN-0883-2323
Graduate Business Education: Profiling Successful Students and Its Relevance for Marketing and Recruitment Policy
Eddey, Peter; Baumann, Chris
Journal of Education for Business, v84 n3 p160-168 Jan-Feb 2009
The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after completing a business preparation program, perform at the same academic level as students with prior studies in business. The authors found that students from business and nonbusiness backgrounds perform equally well. Another objective was to test the associations between additional student-related variables and academic performance for profiling successful postgraduate students. The authors found that younger postgraduate students and those who are more proficient in English achieve higher GPA scores. Student profiling is relevant for determining marketing and recruitment policy. (Contains 6 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia