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ERIC Number: EJ820812
Record Type: Journal
Publication Date: 2008
Pages: 8
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1528-5324
Results-Based Interaction Design
Weiss, Meredith
EDUCAUSE Quarterly, v31 n4 p42-49 2008
Interaction design is a user-centered approach to development in which users and their goals are the driving force behind a project's design. Interaction design principles are fundamental to the design and implementation of effective websites, but they are not sufficient. This article argues that, to reach its full potential, a website should also serve as a key component of the institution's, department's, or school's marketing strategy by advancing organizational goals and collecting data to enable evidence-based decision making. Building an engaging, user-focused site that gathers needed data and advances organizational goals is not simple. To do so effectively requires a willingness to approach a website development project in a way that capitalizes on both interaction design and marketing principles. This article proposes such an approach, referred to as results-based interaction design. Successfully implementing a website using results-based interaction design requires a development team with technology and marketing expertise, as well as an administration that supports the effort and views marketing as appropriate in higher education. (Contains 1 table and 30 endnotes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A