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ERIC Number: EJ819665
Record Type: Journal
Publication Date: 2006-Nov
Pages: 17
Abstractor: As Provided
Reference Count: 70
ISBN: N/A
ISSN: ISSN-1474-8460
Commercial Breaks: An Overview of Corporate Opportunities for Commercializing Education in US and English Schools
Wilkinson, Gary
London Review of Education, v4 n3 p253-269 Nov 2006
This article outlines how the commercialization of structures and management in education risks accelerating the intensification of corporate marketing in schools. It is argued that marketing promotes materialistic values which are harmful to children and US and UK examples are offered to demonstrate how companies seek to use schools as brand-building sites. The article argues that these activities pose a threat to children and to the integrity and purposes of education.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Opinion Papers
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom; United States