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ERIC Number: EJ819040
Record Type: Journal
Publication Date: 2008-Oct-15
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0363-0277
Finding the Underserved
Futterman, Marc
Library Journal, v133 n17 p42-45 Oct 2008
The heart of the public library mission is to provide service to the entire community and serve the underserved. But how does a library identify the people it is not reaching, where they live, and what they need? And what does it mean for a library's services if in its community the underserved are not also underprivileged? Contrary to popular belief, in a surprising number of communities the upwardly mobile middle and upper-middle classes are underserved. This creates a marginalized library with eroding support. In this article, the author explains how market segmentation can help librarians in identifying their underserved populations.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A