NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ818540
Record Type: Journal
Publication Date: 2008
Pages: 5
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1041-6080
Variability of Creativity Judgments
Caroff, Xavier; Besancon, Maud
Learning and Individual Differences, v18 n4 p367-371 2008
The Consensual Assessment Technique (CAT), developed by Amabile [Amabile, T.M. (1982). "Social psychology of creativity: A consensual assessment technique." "Journal of Personality and Social Psychology," 43, 997-1013], is frequently used to evaluate the creativity of productions. Judgments obtained with CAT are usually reliable and valid. However, notable individual differences in judgment exist. This empirical study shows that creativity judgments for advertisements vary, depending on (1) the level of two underlying components of creativity--originality and appropriateness, (2) the creative ability of the judges, i.e. variations in their ability to be original, and finally, (3) instructions or training that they received about the topic of creativity assessment. Effects of advertisements' appropriateness and judges' ability to be original on individual differences in creativity judgments are discussed. (Contains 1 table and 3 figures.)
Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A