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ERIC Number: EJ818220
Record Type: Journal
Publication Date: 2007
Pages: 13
Abstractor: As Provided
Reference Count: 21
ISBN: N/A
ISSN: ISSN-1087-0059
The Business of Academic Support
Potacco, Donna R.; De Young, Sandra
Learning Assistance Review, v12 n2 p19-31 Fall 2007
Academia has traditionally avoided adopting the fast-paced, profit-oriented operational style that accompanies corporate culture. However, a business model can be successfully adapted to the unique needs of an academic institution, discipline, faculty, and students through the selective adoption of business principles. A classic marketing mix theory was used with other basic marketing principles to promote an academic support area that struggled to convince students to voluntarily use their services. An adaptation of this model is presented along with the methodology that was used to develop it.
National College Learning Center Association. Web site: http://www.nclca.org/tlar.htm
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A