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ERIC Number: EJ818088
Record Type: Journal
Publication Date: 2006-Nov
Pages: 19
Abstractor: As Provided
Reference Count: 46
ISBN: N/A
ISSN: ISSN-1476-7724
Constructing School Knowledge after the Wall: The Case of Textbook Publishing in the Former German Democratic Republic
McEneaney, Elizabeth H.; Nieswandt, Martina
Globalisation, Societies and Education, v4 n3 p337-355 Nov 2006
Organisational ecology and world cultural perspectives are used to analyse the struggle of the former East German textbook publisher Volk und Wissen after reunification. We argue that the normative expectations of Western Germany with respect to instructional materials clearly emulate world cultural principles, and so Volk und Wissen's transition into Germany's fiercely competitive educational publishing market offers an interesting test of the effects of educational globalisation. Reliance on the marketing expertise of Cornelsen, a Western German firm that acquired Volk und Wissen in 1991, helped the firm survive, but also retaining a "monist" epistemological stance that was consistent with that of teachers trained in the socialist system. (Contains 2 figures and 5 notes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Primary Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany