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ERIC Number: EJ817332
Record Type: Journal
Publication Date: 2008-Nov
Pages: 8
Abstractor: ERIC
Reference Count: 9
ISSN: ISSN-0746-3537
Producing Television Commercials in High School Technology Education: An Authentic Standards-Based Project
Loveland, Thomas; Harrison, Henry L., III
Technology Teacher, v68 n3 p5-12 Nov 2008
As more school administrators learn ways of promoting their schools to the public, the push for developing television production courses will likely increase. This article introduces the reader to the curricular and pedagogical foundations of television production technology. The authors discuss how to make informed decisions when creating content, projects, and assessment strategies for implementing a television production course in a secondary school setting. (Contains 3 figures.)
International Technology Education Association (ITEA). 1914 Association Drive Suite 201, Reston, VA 20191-1539. Tel: 703-860-2100; Fax: 703-860-0353; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A