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ERIC Number: EJ817028
Record Type: Journal
Publication Date: 2008-Dec
Pages: 11
Abstractor: As Provided
Reference Count: 28
ISBN: N/A
ISSN: ISSN-0146-3934
Are Light and Ultra-Light Cigarettes Safer: Perceptions of College Students
Zank, Gail M.; Smith, Karen H.; Stutts, Mary Ann
College Student Journal, v42 n4 p1134-1144 Dec 2008
The reported study investigates college students' perceptions of light compared to regular and ultra-light compared to light cigarettes, and whether perceptions vary by smoking status (nonsmoker, former smoker, social smoker, or regular smoker) and gender. A survey of 172 college students found that all four smoking status groups perceived light cigarettes to be milder and have a lighter taste, but to be no safer or healthier than regular cigarettes. This also held true when comparing ultra-light to light cigarettes. Although there were no differences by smoking status for health-related and tar/nicotine perceptions, there were several differences between nonsmokers and the smoker groups on non-health-related perceptions. The study concludes that the wide-spread assumption that lights and ultra-lights are perceived as safer is not supported by this research, regardless of smoking status. Therefore, bans on the use of the term "light" in marketing communications and devising anti-smoking messages to educate this group about the dangers of lights and ultra-lights are likely to be ineffective. (Contains 3 tables.)
Project Innovation, Inc. P.O. Box 8508 Spring Hill Station, Mobile, AL 36689-0508. Tel: 251-343-1878; Fax: 251-343-1878; Web site: http://www.projectinnovation.biz/csj.html
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A