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ERIC Number: EJ817019
Record Type: Journal
Publication Date: 2008-Dec
Pages: 8
Abstractor: As Provided
Reference Count: 16
ISSN: ISSN-0146-3934
Evaluating Knowledge and Critical Thinking in International Marketing Courses
Manton, Edgar J.; English, Donald E.; Kernek, Courtney Russ
College Student Journal, v42 n4 p1037-1044 Dec 2008
In view of the increasing business globalization trend, the development and implementation of teaching/learning strategies appropriate for the international marketing curriculum is a critical factor for the success of international business students. Bloom's taxonomy is a useful tool that can assist the teacher in testing and instructional evaluation. The purpose of this paper is to show the application of the taxonomy in educational testing in general and specifically in International Marketing educational testing. Benjamin Bloom proposed six hierarchical and cumulative levels of testing to measure different levels of student learning. A review of these levels would assist the International Marketing teacher in developing tests to measure the desired level of student mastery of the subject. Constructing test questions based on Bloom's taxonomy will significantly improve testing and assessment. Instructors will be better enabled to ensure that students acquire the skills and competences required in today's global business marketplace.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A