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ERIC Number: EJ816903
Record Type: Journal
Publication Date: 2008-Jun
Pages: 14
Abstractor: As Provided
Reference Count: 25
ISSN: ISSN-0146-3934
Distinguishing the Factors Influencing College Students' Choice of Major
Beggs, Jeri Mullins; Bantham, John H.; Taylor, Steven
College Student Journal, v42 n2 p381-394 Jun 2008
Choosing a college major represents a major life decision--a decision that research has shown to be the most frequently identified life regret for Americans. The focus of this study is to identify the foundations of the psychological process by which undergraduate students select their academic majors. A means-end analysis was first employed to identify the factors that students consider integral to the process of selecting a major. This qualitative study was followed by a large-sample survey of undergraduate students and used conjoint analysis to better understand how "important" the identified factors are to students as part of this decision-making process. Finally, feedback from practitioners was sought and used to create a list of recommendations for recruiting and advising today's college students. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A