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ERIC Number: EJ816880
Record Type: Journal
Publication Date: 2008-Mar
Pages: 13
Abstractor: As Provided
Reference Count: 46
ISSN: ISSN-0146-3934
College Students' Perceived Attributes of Internet Websites and Online Shopping
Seock, Yoo-Kyoung; Norton, Marjorie J. T.
College Student Journal, v42 n1 p186-198 Mar 2008
The purpose of this study was to examine perceptions of attributes of clothing retailers' Internet websites in relation to previous and intended future purchase from the websites. Survey data from 414 U.S. college students, non-married and aged 18-22 with online clothing shopping experience and favorite clothing websites were used. Five clothing website attributes were identified by factor analysis (i.e., product information, customer service, privacy/security, navigation, auditory experience/comparison shopping). Multiple regression results showed positive relationships between frequency of previous purchase from websites and perceived product-information, customer-service, and privacy-and-security attributes of the websites, and between future intended purchase from websites and perceived customer service attributes of the websites. Implications were discussed for effective website design by clothing marketers and for consumer education of college students. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A