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ERIC Number: EJ816377
Record Type: Journal
Publication Date: 2008
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0273-4753
Improving Writing through the Marketing Curriculum: A Longitudinal Study
Bacon, Donald R.; Paul, Pallab; Johnson, Carol; Conley, Theresa
Journal of Marketing Education, v30 n3 p217-225 2008
An objectively scored assessment of basic writing skills was used systematically in several courses throughout the marketing curriculum at a private university. Results indicate that repeated testing on editing skills with feedback will lead to repeated improvements in skills and that these skills tend to be recalled for substantial periods of time. Furthermore, the objectively scored instrument was found to correlate significantly with actual writing performance. Despite the success with this method, barriers remain to wider adoption. (Contains 4 figures and 1 note.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A