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ERIC Number: EJ815926
Record Type: Journal
Publication Date: 2008-Oct-17
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0009-5982
Ad Campaign Urges Undergraduates to Take Graduate Record Exam
Ashburn, Elyse
Chronicle of Higher Education, v55 n8 pA26 Oct 2008
Several months ago, the Educational Testing Service began planning a campaign to encourage more college juniors and seniors to consider graduate school--and to take its Graduate Record Examination. The timing may prove fortuitous. David G. Payne, executive director of the GRE, says the campaign seeks not only to expand students' options, but also to increase the pool of domestic talent for graduate schools. In particular he hopes the ads will grab the attention of underrepresented minorities and low-income students, who are in short supply in the graduate-school pipeline.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A