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ERIC Number: EJ814672
Record Type: Journal
Publication Date: 2007-Nov
Pages: 11
Abstractor: As Provided
ISSN: ISSN-1749-6896
Teaching Marketing in a Transition Economy: Some Personal Experiences
McKenzie, Brent
Education, Knowledge & Economy: A Journal for Education and Social Enterprise, v1 n3 p229-239 Nov 2007
In addition to the challenges faced when delivering a marketing course to international students in general, the challenges are compounded when the students have little interest in the subject and the students are located in a country in transition. This study examines the experiences of the author in teaching marketing theory to first-year students at the Stockholm School of Economics, Riga, in the former Soviet Republic of Latvia. Although the political and economic systems in which the students were raised may have changed, the pre-transition period continues to have an influence on how marketing should be taught. Recommendations for international instructors wishing to teach in a transition economy are also discussed. (Contains 4 notes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Latvia